Adeje is the town that gives its name to the coastal region, which includes Playa de las Americas to the south, extending northwards through Playa Paraiso, Callao Salvaje to La Caleta.
In recent years, the town and its immediate surrounding area has become something of an upmarket tourist destination, a little more sophisticated than its neighbours.
Many prestigious, five-star hotels are situated in the area, including the Bahia del Duque.
The surrounding countryside boasts provides great scenery and there are many picturesque rocky inlets, such as El Conde, Abinque and Imoque. Nearby, you can also find the famous Barranco del Infierno. The area as a whole is excellent for walking or trekking.
Whilst the area still has an agricultural background, with the growing of cereals and fruits such as olives and bananas, plus raising of livestock, the tourist industry has taken over as its main source of income, becoming, over the last thirty years, a number one holiday destination.
Despite its reputation as a major tourist location, the town itself still retains a quiet, Canarian charm. There are architectural sights to investigate, too. Take, for instance, the weird and wonderful Magma Conference Centre, built overlooking Playa de las Americas. This huge building contains a space that can hold up to 3000 people.
This area, back in Guanche times, formed the capital of the island and was ruled by the Guanche king, Tinerfe and there is a statue to him erected there.
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